How to say yes to profit in In Your Business with Octavia Conner- Okiki Podcast Episode 78
After spending ten years in corporate America, helping to build multimillion-dollar businesses as the "go-to numbers girl," Octavia decided to ditch the 9 to 5 in 2011 and build her dream business instead.
With a laptop, a busted printer, nominal saving, but full of passion Octavia embarked on a journey of providing businesses with advanced financial management support, strategies, and solutions.
Her passion led to the birth of Say Yes To Profits, a virtual CFO firm that helps businesses have more money, more profits, and pay less taxes. Typically, her clients grow between 30% and 350% within 12- month and save over 60% in business taxes.
Selected as a Top 50 Accountant in North America, and an award- winning best-selling author and professional speaker Octavia combines over 14 years of business and financial experience.
Her mission is to eradicate small business failure in North America and help businesses earn their first or next million dollars sooner than they think.
Key Takeaways:
Repetition is not for everyone - Octavia was a super successful corporate accountant before starting her business “Say Yes To Profits.” She felt boxed in and bored by the repetitive nature of her role and knew that being an entrepreneur was her true calling.
Explore the different sides of doing what you love - Accounting is what Octavia loves and has been pursuing since graduating high school. The corporate side of accounting wasn’t for her, so she turned to combining accounting and entrepreneurship which led her to become the profitable business-owner she is today!
Mindset can make or break you - Octavia was thinking too much like the bookkeeper of a business rather than the CEO of a business which led her first try at entrepreneurship to fail. After spending 14 months back at corporate, she honed in on her inner CEO and succeeded in running her business like she had always known she could.
Learn from your mentors to identify your weaknesses - Octavia initially struggled with organizing her business even though she knew entrepreneurship was the right path for her. To understand why, she studied experts in her field who had in-depth knowledge and experience as well as hired a business coach to guide her. Coupled with her mindset shift, she eventually built her company to be a six-figure business.
Brand awareness is key - It’s important that the image you want to give off and the image individuals see in their minds when picturing you align. Octavia felt that the name of her CFO firm didn’t correspond to the unique services it was offering, so she renamed it to “Say Yes To Profits.” She made sure to represent her brand with merchandise everywhere she went to ensure brand awareness.
Octavia’s Resources
Say Yes To Profits LinkedIn: https://www.linkedin.com/company/sayyestoprofits
Say Yes To Profits Instagram: https://www.instagram.com/sayyestoprofits/?hl=en
Say Yes To Profits Youtube: https://www.youtube.com/channel/UCjPzrH3-mZtzwA_1vKbulwA
Say Yes To Profits Website: https://www.sayyestoprofits.com/
Say Yes To Profits Facebook: https://www.facebook.com/sayyestoprofits/
Octavia’s Instagram: https://www.instagram.com/octaviaconnercfo/?hl=en
Octavia’s LinkedIn: https://www.linkedin.com/in/octaviaconner
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ABOUT FIYIN:
Fiyin Obayan is the founder of Okiki Consulting, where she helps business owners communicate their personal brand or company brand stories through video content, in order to communicate to their target audience.
Contact Fiyin:
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Email: info@okikiconsulting.com
Phone: (306)716-0324
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