Okiki Podcast Episode 2- Sarah Boland

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How to Dominate LinkedIn with your Personal Brand

Okiki Podcast Episode 2- Sarah Boland

Sarah Boland is the Founder & CEO of Life Lapse, where she has created a community of over 500,000 video creators. Her app helps people create stop motion videos 10x faster & 400x cheaper then using professional equipment. She is based in Vancouver, BC and has bootstrapped her company to profitability. When she's not working, she is likely hiking in the mountains with her husband and furbaby rescue, Jack, enjoying wheat ale beers with friends or scoping out latest vegetarian dishes in town.

KEY TAKEAWAYS:

1) The future is mobile and Sarah wanted to have an app that would serve many people from around the world in the ability to create videos with a storytelling component.

2) Upwork is a reputable site to find people to outsource work to, particularly if you don't have a specific skill set.

3) Listen to your audience that is using your app and be willing to make tweaks to your product that cater to them.

4) When you go to investors, with it in on Shark Tank and Dragon's Den, make sure to get the stats that have substance, not just vanity metrics.

5) Learn how to separate your company's success and failure from your identity.