Okiki Podcast: Episode 40: Bringing Nigerian Inspired Fashion to North America with Fifi Yusuf
FiFi X is a contemporary twist on streetwear fashion inspired by the vibrant colour and patterns in various cultures throughout Africa. Producing every collection in Nigeria has helped us stay true to our roots and keep our originality.
FiFi X has been a part of various fashion shows around Canada both on the runway and behind the scenes supporting other designers. We have also managed to get a good support from various media outlets.
Our brand believes that an accessory is the best statement piece which birth the launch of a growing collection of Square Scarves with print inspired by our cultural background.
Our Mission
To uplift and bring confidence to everyone in a FiFi X outfit by making designs that are complimentary and accessible to all.
Our Vision
To give back to the lands from which it draws its inspiration and design while empowering the people in the communities.
5 key takeaways:
- Learn from your mistakes
- Have a well designed website, easy to navigate with an integrated e-commerce.
- Don't be afraid to send messages and proposals to magazines, photographers, editorials, etc.
- Put yourself out there, meet people.
- Write down every expense.
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ABOUT FIYIN:
Fiyin Obayan is the founder of Okiki Consulting, where she helps business owners communicate their personal brand or company brand stories through video content, in order to communicate to their target audience.
She has been participating in video storytelling for 9 years starting with her previous Myspace Channel, and to her personal YouTube Channel. As an entrepreneur, She has learned to develop that skill for the social media and now specialized in using it for the LinkedIn platform. Through posting regular content from September 2019, She has gone from 1000 connections to 8000 connections on the platforms and gained clients and she wants to empower others to do the same.
Contact Fiyin:
Website: www.okikiconsulting.com
Email: info@okikiconsulting.com
Phone: (306)716-0324
Instagram: @Okikiconsulting
Facebook: @Okikiconsulting
LinkedIn: https://www.linkedin.com/in/fiyinfoluwaobayan/
Business: https://www.linkedin.com/company/okiki